In two decades of business, Nectar has grown from a small entrepreneurial endeavor to a leading company operating beyond Serbia’s borders, too. It employs more than 1,000 people, and family spirit, warmth and team energy are as present as ever. Nectar is the only company in the region which production is full-cycle: from cooperating with fruit growers and purchasing the fruit, to production and the final result – finished products, including juices, nectar drinks, alcoholic beverages, jams, and other.

“It is our great honor to be able to say that Nectar was the first company that recognized this kind of sports and healthy lifestyle promotion and became the official sponsor of the Tour de Fruška,” the race director Ivan Arpaš stated.

Each visitor at the Tour de Fruška will have a chance to try new Nectar Group products, and be convinced of their quality.